Navatar Branding Collaboration
Designed to transform how patients are engaged, educated, and supported when presented with health decisions, Navatar serves as a mediator between doctors and patients. Through advanced AI, Navatar’s goal is to improve the return rate of FIT tests by providing greater knowledge, agency, and advocacy for patients.
Client: David Perdue
Collaborators:
Dan Ibarra (Creative Director)
Alanna Franklin (Lead Graphic Designer)
Bri McCutchan (Graphic Designer)
Jacqueline Zimmerman (Business Team Lead)
Jacob Henry (Business Team Member)
Ryan Harvey (Business Team Member)
Production
Through intensive research, we found the real need for Navatar was changing the design and language to a more caring and comforting identity. I was responsible for reimagining the websites, creating new iconography, and composing campaign flyers to reflect this new identity.
