Schwartz School Promotional Graphic System
The Schwartz School of Arts at Augsburg University stands as a hub for narrative, performing, and visual arts, where creativity and collaboration intersect. This project seeks to reimagine and strengthen the school's identity through a fresh visual and conceptual system that remains deeply connected to the essence of Schwartz School. Aimed at inspiring both current and prospective students, the initiative will elevate the value and visibility of the arts within the Augsburg community.
Client: Christopher Houltberg
Collaborators:
Bri McCutchan (Graphic Design Lead)
Margot Paquelin (Graphic Designer)
Denise Huerta (Graphic Designer)
Eli’Sha Parker-Williams (Graphic Designer)
Dan Ibarra (Creative Director)
Production
Creating a new system with different textures and shapes living together that can still be identified as the Schwartz School of the Arts for possible future events. While also following the guidelines of Augsburg University. By doing so, it will raise the identity and values of the Schwartz School of the Arts. I did my part as the lead graphic designer, making sure we had meetings set up with the client and communicating our needs. I made this design system with the idea of "play" in mind. I also worked on the event cover page, made exterior way finding flags, and promotional posters for upcoming events.
